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What do travelers want? New research reveals answers

Over the last several months, Expedia Group surveyed a total of 34,000 global travelers, with the goal to help you learn how you can position your property to capture bookings as travel recovers. 

Join us to be first to act on the findings, including: 

  • The surprising ways booking behaviors have changed
  • Which demographic will travel first and what it means
  • A 15-point action plan to attract travelers
 

Speaker Bios

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Nathan Richter

Senior Partner, Wakefield Research

Nathan Richter is a Senior Partner at Wakefield Research where he is a leading expert in developing thought-leadership research, including work for 50 of the Fortune 100 in more than 90 countries. Richter regularly serves as a resource for media, including NPR, The Washington Post, Fortune, Fox News, Psychology Today, Forbes, CNBC and others. To learn more, go to www.wakefieldresearch.com.
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Freddy Dominguez

VP Market Management, Expedia Group

Freddy leads Expedia Group’s Latin American lodging business and high-growth market management team which works closely with different lodging partners to drive bookings through the multiple Expedia Group brands.

Before joining Expedia Group, Freddy was the CEO and co-founder of ComparaGuru.com (now Coru.com), Mexico’s largest online financial marketplace for which he was recognized among Mexico’s top entrepreneurs by Expansion and part of the Forbes 30 most promising business leaders for Mexico. Freddy also served as management consultant with Booz and Company delivering projects across more than 10 countries.

Together with his work at Expedia Group, Freddy is a board member, investor and mentor in multiple startups and technology companies in Latin America.

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Orla Lee

VP Market Management, Expedia Group

Orla Lee leads Expedia Group’s EMEA lodging business and high-growth market management team by demonstrating Expedia Group’s value to hotel partners and working with them to build successful strategies for their customers. In addition, Orla is responsible for offering insights and data to hotel partners, so they can proactively and quickly adapt to the changes in their customers, market and industry.

Previously, Orla served as Senior Director of Market Management for UK, Benelux and the Nordics for Expedia Group and played a crucial role in expanding the business throughout Northern Europe.  


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